ad | abbr. advertisement – advert abbr. | hirdetés szó (advertisement) rövidítése |
advertisement | n. item of publicity for a product or service, in magazine, on TV etc | hirdetés |
advertising agency | n. company specialising in producing and placing advertisements for clients | reklámügynökség |
AIDA | abbr. Attention, Interest, Desire, Action – the objective of all advertisements | Figyelem, Érdeklődés, Vágy, Cselekvés |
benefit | n. advantage of a product or service, usually derived from its features | jótékony hatás, haszon, előny |
billboard US | n. signboard, usually outdoors, for advertising posters; hoarding UK | (óriás)plakát |
circulation | n. average number of copies of a magazine sold in a particular period | példányszám |
classified ads | n. small advertisements in magazine or newspaper categorised by subject | apróhirdetés |
commercial | n. paid advertisement on radio or TV | tévé vagy rádió reklám |
coupon | n. part of a printed advertisement used for ordering goods, samples etc | kupon |
double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper | kétoldalas hirdetés újságban |
eye-catcher US | n. something that especially attracts one’s attention – eye-catching adj. | figyelemfelkeltő |
features | n. special characteristics of a product, usually leading to certain benefits | jellemzők, jellemvonások |
hoarding UK | n. signboard, usually outdoors, for advertising posters; billboard US | (óriás)plakát |
poster | n. large sheet of paper, usually illustrated, used as advertisement | poszter |
prime time | n. hours on radio & TV with largest audience, esp. the evening hours | főműsoridő |
promote | v. to (try to) increase sales of a product by publicising and advertising it | reklámozni, támogatni, bevezetni |
slot | n. specific time in a broadcasting schedule, when a commercial may be shown | reklámidő (műsoridő alatt) |
target | n. objective; what one is aiming at – target audience n. | cél(csoport) |
U.S.P. | abbr. Unique Selling Proposition; what makes a product different from others | egyedi terméktulajdonság |
Nyomkodós teszt: Advertising Vocabulary
| 2021. 01. 05.

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