Ezzel az interaktív teszttel a reklámokkal kapcsolatos szókincset gyakorolhatjuk.
ad |
abbr. advertisement – advert abbr. |
hirdetés szó (advertisement) rövidítése |
advertisement |
n. item of publicity for a product or service, in magazine, on TV etc |
hirdetés |
advertising agency |
n. company specialising in producing and placing advertisements for clients |
reklámügynökség |
AIDA |
abbr. Attention, Interest, Desire, Action – the objective of all advertisements |
Figyelem, Érdeklődés, Vágy, Cselekvés |
benefit |
n. advantage of a product or service, usually derived from its features |
jótékony hatás, haszon, előny |
billboard US |
n. signboard, usually outdoors, for advertising posters; hoarding UK |
(óriás)plakát |
circulation |
n. average number of copies of a magazine sold in a particular period |
példányszám |
classified ads |
n. small advertisements in magazine or newspaper categorised by subject |
apróhirdetés |
commercial |
n. paid advertisement on radio or TV |
tévé vagy rádió reklám |
coupon |
n. part of a printed advertisement used for ordering goods, samples etc |
kupon |
double-page spread |
n. advertisement printed across 2 pages in a magazine or newspaper |
kétoldalas hirdetés újságban |
eye-catcher US |
n. something that especially attracts one’s attention – eye-catching adj. |
figyelemfelkeltő |
features |
n. special characteristics of a product, usually leading to certain benefits |
jellemzők, jellemvonások |
hoarding UK |
n. signboard, usually outdoors, for advertising posters; billboard US |
(óriás)plakát |
poster |
n. large sheet of paper, usually illustrated, used as advertisement |
poszter |
prime time |
n. hours on radio & TV with largest audience, esp. the evening hours |
főműsoridő |
promote |
v. to (try to) increase sales of a product by publicising and advertising it |
reklámozni, támogatni, bevezetni |
slot |
n. specific time in a broadcasting schedule, when a commercial may be shown |
reklámidő (műsoridő alatt) |
target |
n. objective; what one is aiming at – target audience n. |
cél(csoport) |
U.S.P. |
abbr. Unique Selling Proposition; what makes a product different from others |
egyedi terméktulajdonság |
