Ha eleged van a karácsonyi reklámokból - videó szószedettel és interaktív szövegértési feladattal.
Sick of Christmas Ads? KitKat Offers Up a Complete Break
Brand Shows Us Nothing – to Great Effect
Christmas commercials have now been running for a full month in the UK, and the onslaught seems never-ending. So KitKat has taken a different approach. Its new ad, which broke on TV in the beginning of December, offers up nothing but a white screen as a voiceover tells viewers “Welcome to nothing.”
It goes on to give voice to some thoughts that all viewers must have secretly had by now: “Nobody suggesting gifts to buy or watching pretend families gathered around the Christmas table. No re-recorded sentimental songs or people dancing around supermarkets in silly Santa hats. None of that… Just absolutely nothing. Not a jingly bell, snowflake or celebrity selling frozen turkeys in sight. Nice for a change, isn’t it?”
JWT London is responsible for the great copywriting, which of course fits in perfectly with the Nestle-owned brand’s “Have a break” tagline.
source: creativity-online.com
Vocabulary
|
to be sick of something |
elege van valamiből |
|
ad |
reklám |
|
to offer up |
felkínálni |
|
break |
szünet |
|
brand |
márka |
|
to … effect |
… hatást elérve |
|
commercial |
reklám, hirdetés |
|
onslaught |
támadás |
|
to take a different approach |
más megközelítést alkalmazni |
|
to break |
először megjelenik |
|
nothing but |
semmi más, csupán |
|
screen |
képernyő |
|
voiceover |
hangalámondás |
|
by now |
mostanra, mostanáig |
|
pretend |
ál, tettető |
|
to gather around |
köré gyűlni |
|
re-recorded |
újra felvett |
|
silly |
butus |
|
jingly |
csilingelő |
|
snowflake |
hópehely |
|
nice for a change |
kellemes változatosságot jelent |
|
responsible for |
felelős valamiért |
|
copywriting |
(reklám)szövegírás |
|
tagline |
szlogen |
