KitKat highlights different ways people eat the snack

Nestle has released a new campaign that shows the different ways people eat a KitKat as it continues its mission to offer more personalised messaging.

For ‘The Break Off’ push, KitKat conducted consumer research to find out how people consume the chocolate biscuit, which includes dunking, snapping, nibbling, sharing and stirring. The campaign comprises an online ad and social media drive, as well the introduction of two new products; the KitKat 4 Finger Vanilla for ‘stirrers’ and the KitKat Chunky Extra Chocolate for ‘nibblers’. Limited edition packaging designed by Anthem will also appear on wrappers.

Lisa May, marketing director, Nestle Confectionary, UK and Ireland said: “We have been delighted to find out more about how people eat their KitKat and we hope that our customers will continue to share with us the many unique and wonderful ways they enjoy our snacks as we launch ‘The Break Off’ campaign.”

The campaign comes as KitKat focuses on people’s break times, whatever activity that might include. According to KitKat’s research of 2000 adults conducted by ICM, when it comes to how Brits spend their breaks, ‘digital’ and ‘micro’ breaks are popular. Browsing the Internet (51 per cent), checking emails (50 per cent) and checking social media (35 per cent) are cited as common ways to spend a break. Meanwhile, most Brits eat a snack or have a drink such as a coffee during their break (67 per cent).

source: www.thedrum.com

Match the verbs and their synonyms.
 

Key: 1-c, 2-h, 3-g, 4-a, 5-b, 6-d, 7-f, 8-e