Lego’s Advice On Boys And Girls Is So Timeless, It Will Make You Cry

Lego’s Advice On Boys And Girls Is So Timeless, It Will Make You Cry

When it comes to breaking gender norms, it seems we’ve come a long way since the 1970’s, right? 

Pink was for girls, and blue for boys; doll houses and Barbies for girls, spaceships and fire trucks for boys.

But Lego’s advice to parents, written in 1973, proves things were not so black-and-white, even back then. 

“To Parents:

The urge to create is equally strong in all children. Boys and girls. It’s imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship. A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They are more exciting than dolls houses. The most important thing is to put the right material in their hands, and let them create whatever appeals to them.”

No, your eyes have not deceived you. Lego was actually decades ahead of its time.

The timeless advice tells parents to pay attention to their kids’ imagination, not their gender. To not pigeon-hole anyone, and to respect and take joy in pure creativity. To let “children be children” rather than “boys be boys” and “girls be girls.” 

So, when did we lose this along the way?